Validate, Build, Launch, Repeat...

In 2013, I signed up for Fórmula de Lançamento by Érico Rocha, a Portuguese version of Product Launch Formula by Jeff Walker.

In 2014, I started a marketing agency in São Paulo, Boomerang Media.

Our mission? Help creators launch ebooks, courses, memberships, mentorships... You name it.

We built funnels, ran ads, wrote emails, and set up social campaigns.
But we were constantly running into a huge problem…

I talked to heaps of people with amazing product ideas.
But most never launched. Why?

Because they didn't know how to put the pieces together.

No clarity, no structure, no product — just ideas.

And here's the kicker: without a product, they could never become our clients.
So we were turning away potential customers left and right.

So I pulled my team together. We talked to other online business owners.
And we built a series of checklists.

Each checklist broke the process into 21 days of tasks.
Just a couple of hours a day, and by the end, you'd have a real product ready to launch.

The result? Dozens of new digital products created. People finally launched their ideas. Lives changed.

And my agency got new clients ready to run campaigns with us.

That agency doesn't exist anymore.

But those checklists? They still do.

And now I'm turning them into App #1 of my 12 Apps challenge.

Think of it as a Launch in 21 Days app — you'll create a project, pick what you want to launch (ebook, course, membership...), and the app generates a daily step-by-step plan.

By Day 21, your product, pages, and emails are all done.

No fluff. Just action.

The real story here isn’t just the checklists.

It’s how I’m going to take something I created years ago and rebuild it today — using only AI and no-code tools.

That means:

By the end of it, yes, there’ll be a shiny new app that helps people launch digital products in 21 days.

But the real value for you is learning how it’s built, step by step, in real time, even if you have zero coding experience.

Because if I can build and launch 12 apps in 12 months without touching a single line of code, you can definitely launch that app idea you've had for years but never started — maybe because you don't know how to code, or you don't have the funds to hire a designer, a programmer, a product manager, etc.

Whether you've got an idea for a SaaS, a side project, or just want to understand how these tools work — the newsletter will give you the playbook.

You'll get:

If you've ever thought: "I wish I could build something, but I'm not technical"... this is your chance to see how it's done in real time.

Here's what to do next:

By the time this first app goes live, you'll not only get access to it — you'll actually understand how it was built, so you can repeat the process for your own ideas.

Tomorrow I’ll take you inside my process for naming this first app.

Expect some ridiculous ideas, a few laughs, and hopefully one name that actually sticks.